Network X Urban Media
Network X has identified the growing need for advertising in the Tavern and Township segment. Populated by young, fashionable South Africans who are striving for an aspirational lifestyle, taverns are prime locations for integrated marketing campaigns, specifically those situated within the township environments.
The current trend amongst young, affluent South Africans, is to work in the city during the week, and then to return to the township on the weekends in order to maintain their sense of identity, cultural pride and close proximity to their ‘roots’.
In this way, tavern advertising is the ideal form of media with which to communicate with this segment –upmarket, sophisticated advertising that understands where they see themselves in the future, perfectly positioned in the environments in which they find themselves today.
What we offer
A Great source of entertainment in selected venues, you are guaranteed that your Brand will be the centre of attention at all times.
Venues can be hand selected to target audience.
Creative can be applied and removed quickly on the pool tables.
No advertising clutter as there are only 1-4 pool tables per venue.
Being the main source of entertainment in these venues, you are guaranteed that your Brand will be the centre of attention at all times.
Activate your specials, promotions and brand adverts in the relevant Venues that can be hand selected to target audience.
All Content can be uploaded immediately through a remote unique Mobile Device Management system throughout all Venues individually and nationally.
Deliver a distinctive experience to viewers through high-quality digital signage.
Close proximity to point of purchase.
Over 3 Minutes of PLAY TIME per Slot.
Three to four A4 frames placed in both male and female washrooms per Venue. This is a great way to educate your consumers on promotions, events and Brand Awareness.
This execution effectively is a “mini billboard in a confined space” that allows total domination of the space branded.